ShadowMoon was founded by two sisters with a goal of creating an easier and more sustainable way for applying eye makeup. ShadowMoon's Reusable Shadow Shield is the ultimate eco-friendly alternative to disposable shadow shields and eye makeup shields. ShadowMoon's flexible silicone design protects your face from eyeshadow fallout during application and creates a straight edge for winged liner and eyeshadow, similar to using a makeup stencil. As a bonus, ShadowMoon can be cooled in the freezer to de-puff and soothe the delicate under-eye area. ShadowMoon is designed with a grip for ease of application so no adhesive is required.